Meet The Owners
I’ve lived in two different worlds. Growing up in the Bay Area, I had everything. But when I spent time in the Philippines, I found something even better: gratitude. Seeing life over there changed my perspective forever and took my values of respect and resilience to a whole new level.
Today, I’m proud to live in Southern California, bringing those lessons into my most important job: being a dad to five kids. As a protector to two stepsons, a transgender son, and two younger boys navigating Autism and ADHD, I know life comes with hurdles. But in our house, those aren't stop signs—they are our training ground.
Recently, I realized my biggest priority is time. I want to be around more for my family, especially the little ones. It’s a huge goal of mine to make sure my 2 little ones get all the resources they both need to live a happy, normal life, and I want to be right by their side for that entire journey.
To make that happen, I had to make a change. Instead of giving all my program planning skills to a regular job, I decided to use them for myself. Stepping away from that daily grind also lets me focus on my own well-being. It gives me the time to stay physically and mentally strong so I can be the rock my family needs.
This new path led to starting my own apparel brand, and I couldn't be happier that my transgender son is right by my side on this t-shirt selling journey. Building this business together makes it so much more than just a brand.
My mission is to give my kids the tools to live a great life on their own terms. I want to pass down the Pinoy values that raised me: real respect, being a good husband, and being a loyal friend. I’m a proud Filipino American showing the next generation that "having it all" isn't about the stuff you own—it’s about your character and having a thankful heart.
We don’t just wear our culture. We build a legacy with it.
Jon Tandoc
He/Him
Owner
Art has always been a part of life, especially when i was a kid. I saw so many cartoons and thought, “I can do that!”. So I started taking random printer paper and notepads, any writing tool i could find and just start drawing.
Ever since then, it’s been a second language to me. Almost everything I’ve done has involved art. Gifts, projects, work, navigating my life, it has been part of practically everything I’ve done. Being an artist is something I pride myself on, as it’s helped me gain a better perspective on life than I ever could’ve if I didn’t just let my self go wild drawing on basically anything I could get my hands on when i was a kid. It now has made a permanent mark in my life, especially now as an adult.
Having the ability and opportunities to create so many types of art, it helped me realize who I was. Being able to express myself differently made me realize that I am a proud trans man. It helped me to go past the expectations or ideas that I had placed on me, and break past the limits and fears i had held on myself. It gave me the courage to be who I am, and not fall into place with what I thought everyone wanted me to be.
I started an Animation Major, but as time went on, I noticed that my talents began to fall into a different place than I expected. So, I switched to Graphic Design. I’m excited to see what this journey will lead me to. I hope my Art will be able to reach you as it’s reached me.
I’m grateful for my Dad in giving me this opportunity to see how far my art can go. I honestly never expected myself to be an owner or master designer of anything, but as they say, “Let it Ride”.